On April 5, 2018, we held “Bohatněte Dobrem”, an event in Prague to mark the relaunch of our design studio on a new direction.
This event was not so much a culmination of the changes as it was a sign post in the long and continuing process of redefining who we are as company, what we do, and the clients we choose.
This process began with our discovery of the sustainability business model several years ago at the dieline conference in Paris, which led us to a deep exploration of our values.
An excerpt from the graphic rendering of the B&H manifesto, which is available in it's entirety here.
So, what does the B&H relaunch mean?
We are now a values-based company, and consider all our decisions and actions through our shared values of humbleness, honesty, respect, responsibility, passion, courage, improvement, and generosity.
We are a member of Slušná firma, and have begun the long process of becoming a B. Corp member, and will perform our design and business activities according to the values and agreements of Slušna firma, and eventually, hopefully, B. Corporation.
Michaela Thomas is the owner and design director of Butterflies & Hurricanes. She is married, has three children and a BIG dog.