For anyone who isn't quite sure what we mean when we talk about higher purpose.
So, What does Higher Purpose (HP) mean? It is actually a very simple concept, but it is often difficult to explain.
Note: If you feel resistance in yourself while reading this, take a moment to ask your self why? What is the source of that resistance? Is it valid or not? Only then decide whether or not to keep reading. You may be very happy you did.
Higher Purpose, at heart, is about connecting people. Connecting people is a reward in and of itself, but the connector is often rewarded greatly.
Definition: At its most basic having a Higher Purpose, as I currently understand it, means that beyond sales and profit (or the power those might gain a person) a brand or product has an ideal at heart and seeks to do one or more of the following in authentic and verifiable ways:
Reverse isolation and provide ways for people to connect with each other. This may be people of
different races, cultures, ages, or just people who live in the same neighborhood or city.
Protect wildlife and the environment by creating innovative and alternative products, packaging, and programs, that reducing waste.
In other posts I will explore the the many beneficial effects of having a purpose driven company can have.
Suggested reading: The Responsible Company, What we've Learned from Patagonia's First 40 Years, by Yvon Chouinard & Vincent Stanley.
Link to e-book