We saw this on Packaging of the World. It is another great example of the UnDigital trend.
What customer would not want the experience of making their world nicer? Even if it is just for a few moments of fresh, relaxing, eye candy. And a yummy macaroon to go with it!
Note the hand drawn elements, and the extra added layer of visual texture they bring. Pay attention to the subtle moment of relaxation it brings your eyes.
The photograph gives a sense of the experience of the real macaroons the customer will have when purchased.
Hand written text. Hand drawn texture and bright colors. Definitely a springtime design.
The small hand drawn mandalas are a nice touch, and give an indication of wholeness, centeresness and soul.
See the the full post on Packaging of the World, Life Is Sweet
Other Posts on the UnDigital trend:
Rising Trends: The Rise of the UnDigital
Further Evidence of a Trend: The Return to UnDigital Roots
Rise of the UnDigital 2: Handcrafted typography and illustration