Cadbury's chocolate had courage and wanted to do something new for Halloween. The 1HQ Brand Agency came up with this fun design. Butterflies & Hurricane's would like to challenge our clients to find the courage do something this wonderful, cool and spooky.
About a year and a half ago Cadbury's brief was to create a seasonal range for Cadbury Mini Rolls and Cake Bars. 1HQ Brand Agency had the courage to create a range of characters that looked fun, frightening and would not look too childish to older kids. And even better, Cadbury's had the courage to go for it! Here are the results.
As design director of Butterflies & Hurricanes, I have had the courage to create designs that push the envelop, take a brand to new places, and fill the world with lively, fun, eye-pleasing and cool designs. In the Czech Republic they often get passed over for far more conservative, even lackluster designs.
But that is about to change.
The Challenge: I would like to challenge our clients to match Cadbury's courage, and take the risk of taking a BIG STEP and go to a new place. Not only will it put the freshness of new design on the shelves of the country, it will also open customers' eyes and their wallets.