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Rise of the UnDigital 2: Handcrafted typography and illustration

March 16, 2015

 

In our post "RISING TRENDS: THE RISE OF THE UNDIGITAL" we discussed the trend of natural handcrafted design, and its role in a digital age as a break for the eyes.  The packaging for Teahouse Exclusives is just such a break for ". . . individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives. . ."
 

The softness and naturalness of this design is truly a break for the eyes.  The hand drawn typography and pictures, and the soft primary colors on a plain brown paper background, not only looks natural, it also has a visual texture that calls out to be picked up, handled, read, and pondered. The hand drawn element also represents the hand-chosen tea it contains.

 

Compare this to the digitally created label below.  Which one seems to serve the purpose of a tea break better?  Which one says hand-chosen tea, and which one says, factory farmed and processed?

 

The bright color of the Lipton label above may stand out on the shelf more, but which one would cause a customer looking for a good tea to pause, consider, and give it a try.  

 

Look at the short slice-of-life story the picture above is telling.  Packaging like this is the start of a brand relationship that can last years, perhaps even decades. 

 

See our post:  "RISING TRENDS: THE RISE OF THE UNDIGITAL" and "RETURN TO UNDIGITAL ROOTS".

 

 

 

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