Do it Different!
This is what we mean when we say "Let's do things differently!" Check out these Geometrically designed popsicles with sustainable bamboo sticks.
And when we say "Let's do things differently!" We mean dream big enough and open enough, to make every little thing gorgeous, functional, beautiful and be of the highest quality. How many people would have said, "But you can't do that!"? How many would have thought, "It's just a popsicle for kids, don't waist your time!"
Imagine the levels of experience this adds to the customer, in addition to the coolness and taste, there is a range of colors, a texture for the mouth (a new way to experience sculpture), and an intellectual/mathematical element of symmetry and geometry, and a little bolt of endorphins from knowing they are consuming sustainably. I think Howard Gardner* would be proud of how many Multiple Intelligences this popsicle engages.
Experiences shape people, give them great experiences and your brand value will not only grow but become part of them.
That is why this is one of our mottos: "There are no small jobs!" Every job, no matter how small, or if it will soon melt away, must be infused with dreams, colorful dreams of quality, of betterment, of sustainability. This is the future, it is here now.
* Howard Gardner's Theory of Multiple Intelligences http://www.niu.edu/facdev/resources/guide/learning/howard_gardner_theory_multiple_intelligences.pdf