The fast-food restaurant chain KFC is launching a radical new design concept.
Well that is certainly a BIG step! Where is the branding one would say? To our opinion this is the new BRAND thinking. Smart brands choose the brand experience over the exact same PANTONE spread. Innovative clients work with feel and tone, rather than placing their logo on every piece of furniture! We LIKE it!
Here are some quotations from the Design Week article:
"The new designs have been created by KFC’s in-house team, led by creative design manager Jade Swaby. The team worked with consultancy R&R on the project, while Finch Interiors also delivered elements of the design."
"Swaby says the design was inspired by “families and friends coming together around the kitchen table to share freshly made food” adding, “KFC was designed with sharing in mind”."
"KFC says the redesign to the back-of-house areas also allows service to be much quicker."
Swaby says: “The sense of the kitchen being the heart of the home really influenced the authentic, inviting design. You can feel the openness and warmth from the moment you step through the door and we hope that customers feel at home in the new restaurant.”
Source the designweek