YOU WANT TO KNOW WHAT PEOPLE REALLY LOOK AT WHEN BUYING STUFF?
Eye-Tracking Heatmaps Reveal Where People Really Look
Although we believe in the power of brands and power of packaging design, we are down to earth enough to know that price matters. However it is important to note, that even though the consumer may look at price the most, eye-tracking does not reveal what made the decision to purchase or not. It is possible that the design made them want it, and therefore consider the price more in terms of the brand-added value.