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March 3, 2017

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in response to overwhelmed shoppers.

Imagine a world where products do not have to fight for attention, where the brand identity alone is eno...

February 27, 2017

The generation of millennials currently reaching adulthood is driving the visual design trends of 2017. Their childhood aspirations are beginning to clash with harsh reality and the future appears unfamiliar, uncertain and less friendly to them. This is affecting how th...

February 16, 2017

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless information. Space and quiet are rare. People feel edgy and want to be calmed.  This is feeding consumer desire for less. Less, but better.  B...

February 10, 2017

In complicated times people look back to an idealised past.  This post looks at how this is effecting the way people shop and design.

This is PART 2 of our simplified summary of The Dieline’s 13 Emerging Package Design + Consumer Shopping Trends of 2017, report.  A big...

February 7, 2017

The farther people get from nature, the more idealised nature becomes.  This post looks at how this is effecting shopping, new products, and packaging design.

This is PART 1 of our simplified summary of The Dieline’s 13 Emerging Package Design + Consumer Shopping Trends...

February 4, 2016

The next design trend we look at has been growing steadily for years, but is set to explode in 2016 with the example of Diet Coke's new campaign.  It is a hyper focus on the customer through a deeper exploration of Customer-Centricity.

1. Customer Centricity:

Design is n...

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