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July 20, 2017

Dear brand managers, are you looking for ways to deepen your band loyalty and insure the viability of your company and profits for decades to come, and feel good about it too?

It is no secret that brands all over the west have found a new route to viability and sustainab...

July 19, 2017

For all those, who aren't truly certain of what we mean, when we talk about "having a higher purpose".

July 16, 2017

Don't want to be good for goodness' sake?  What about to add to your bottom line and the long term stability of your brand? If your company is doing good this goodness can be quantified and added to your bottom line. Conversely, what is the cost of spreading neg...

June 21, 2017

This is an English version of our latest response to the Bernard "Feminist Edition" campaign.

January 30, 2017

C.S.R. is a massive topic. This post will give you a basic introduction to the key elements of CSR, its benefits for companies, and why it is becoming a necessity for corporate survival in the 21st Century.  

At Butterflies & Hurricanes we are not, by any means, experts...

January 21, 2017

This post is an expression of gratitude to the Association of Social Responsibility, for the "CSR breakfast: Sustainable Design", on January 22, 2017.

It is difficult for me to believe that just over two years ago — before I attended The Dieline conference in Paris...

January 6, 2017

A short note on 2016 and our hopes and plans for 2017.

Dear clients, friends & followers,

I would like to thank you all for sticking with us through 2016. It was not just a deadly year for rock stars, but also difficult year for me and B&H.

As many of you know, I "divorced...

November 1, 2016

This open letter, to my colleagues in the industry, who are working on the campaign for A.B., is from september 2016. Consider now, colleagues–before the elections–if the money on your accounts, is worth it

I don’t pretend to be any sort of an expert on politics, but I h...

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