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March 3, 2017

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in response to overwhelmed shoppers.

Imagine a world where products do not have to fight for attention, where the brand identity alone is eno...

February 16, 2017

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless information. Space and quiet are rare. People feel edgy and want to be calmed.  This is feeding consumer desire for less. Less, but better.  B...

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