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July 6, 2017

STOP THE WATER WHILE USING ME! is a brand whose design is unified on many levels, and demonstrates how the trends we've written about on this blog over the past year can come together to create a truly 21st Century brand experience.

March 3, 2017

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in response to overwhelmed shoppers.

Imagine a world where products do not have to fight for attention, where the brand identity alone is eno...

February 16, 2017

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless information. Space and quiet are rare. People feel edgy and want to be calmed.  This is feeding consumer desire for less. Less, but better.  B...

February 10, 2017

In complicated times people look back to an idealised past.  This post looks at how this is effecting the way people shop and design.

This is PART 2 of our simplified summary of The Dieline’s 13 Emerging Package Design + Consumer Shopping Trends of 2017, report.  A big...

January 28, 2016

We have reviewed numerous 2016 design trend reports for graphic design and packaging, and this is the first of a series where we will explore and summarize what we feel are the most important design concepts and elements to keep an eye on this year.

We start with the mos...

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