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June 21, 2018

At B&H our services as a DESIGN studio are designed to accommodate the needs of many different types of clients. Some clients are still operating on traditional growth models, some have moved ahead to brand-depth and innovation growth models, and some are somewhere in b...

November 1, 2016

Why is this man wearing a pregnant suit? Is it possible to design for greater empathy? Can developing empathy for your target group help you design better brand experiences?

Why is Empathy Important in your Design Process?

Since the turn of the 21st Century, design has mo...

February 4, 2016

The next design trend we look at has been growing steadily for years, but is set to explode in 2016 with the example of Diet Coke's new campaign.  It is a hyper focus on the customer through a deeper exploration of Customer-Centricity.

1. Customer Centricity:

Design is n...

January 28, 2016

We have reviewed numerous 2016 design trend reports for graphic design and packaging, and this is the first of a series where we will explore and summarize what we feel are the most important design concepts and elements to keep an eye on this year.

We start with the mos...

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