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December 7, 2018

A summary of our year-long experiment with a new form of company newsletter based on generosity and giving back.

July 20, 2017

Dear brand managers, are you looking for ways to deepen your band loyalty and insure the viability of your company and profits for decades to come, and feel good about it too?

It is no secret that brands all over the west have found a new route to viability and sustainab...

July 16, 2017

Don't want to be good for goodness' sake?  What about to add to your bottom line and the long term stability of your brand? If your company is doing good this goodness can be quantified and added to your bottom line. Conversely, what is the cost of spreading neg...

January 30, 2017

C.S.R. is a massive topic. This post will give you a basic introduction to the key elements of CSR, its benefits for companies, and why it is becoming a necessity for corporate survival in the 21st Century.  

At Butterflies & Hurricanes we are not, by any means, experts...

January 21, 2017

This post is an expression of gratitude to the Association of Social Responsibility, for the "CSR breakfast: Sustainable Design", on January 22, 2017.

It is difficult for me to believe that just over two years ago — before I attended The Dieline conference in Paris...

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