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May 9, 2018

On April 5th, 2018, Butterflies & Hurricanes, held an event titled "Bohatněte Dobrem", which roughly translates as, Grow your inner richness through doing good.

March 1, 2018

Could your personal opinions be keeping your company's brand from communicating the most effective brand message?

April 7, 2017

Dear brand managers, this juicy little post is for you. Some of you will know these things and may be acting on them, some of you have sensed it and this post may help you clarify your mission and support you in meetings, and some of you (usually men) may be trying to i...

March 3, 2017

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in response to overwhelmed shoppers.

Imagine a world where products do not have to fight for attention, where the brand identity alone is eno...

February 10, 2017

In complicated times people look back to an idealised past.  This post looks at how this is effecting the way people shop and design.

This is PART 2 of our simplified summary of The Dieline’s 13 Emerging Package Design + Consumer Shopping Trends of 2017, report.  A big...

February 7, 2017

The farther people get from nature, the more idealised nature becomes.  This post looks at how this is effecting shopping, new products, and packaging design.

This is PART 1 of our simplified summary of The Dieline’s 13 Emerging Package Design + Consumer Shopping Trends...

January 30, 2017

C.S.R. is a massive topic. This post will give you a basic introduction to the key elements of CSR, its benefits for companies, and why it is becoming a necessity for corporate survival in the 21st Century.  

At Butterflies & Hurricanes we are not, by any means, experts...

January 21, 2017

This post is an expression of gratitude to the Association of Social Responsibility, for the "CSR breakfast: Sustainable Design", on January 22, 2017.

It is difficult for me to believe that just over two years ago — before I attended The Dieline conference in Paris...

January 6, 2017

A short note on 2016 and our hopes and plans for 2017.

Dear clients, friends & followers,

I would like to thank you all for sticking with us through 2016. It was not just a deadly year for rock stars, but also difficult year for me and B&H.

As many of you know, I "divorced...

February 4, 2016

The next design trend we look at has been growing steadily for years, but is set to explode in 2016 with the example of Diet Coke's new campaign.  It is a hyper focus on the customer through a deeper exploration of Customer-Centricity.

1. Customer Centricity:

Design is n...

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