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March 30, 2017

On Friday 24 March, I spoke to the marketing team at Nestlé about the day my life changed.

In my presentation I told the story of the discoveries and events that opened my eyes to a whole new world of possibilities in design, branding and marketing. My aim was not so muc...

March 3, 2017

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist design trend in response to overwhelmed shoppers.

Imagine a world where products do not have to fight for attention, where the brand identity alone is eno...

February 27, 2017

The generation of millennials currently reaching adulthood is driving the visual design trends of 2017. Their childhood aspirations are beginning to clash with harsh reality and the future appears unfamiliar, uncertain and less friendly to them. This is affecting how th...

February 16, 2017

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless information. Space and quiet are rare. People feel edgy and want to be calmed.  This is feeding consumer desire for less. Less, but better.  B...

February 10, 2017

In complicated times people look back to an idealised past.  This post looks at how this is effecting the way people shop and design.

This is PART 2 of our simplified summary of The Dieline’s 13 Emerging Package Design + Consumer Shopping Trends of 2017, report.  A big...

February 7, 2017

The farther people get from nature, the more idealised nature becomes.  This post looks at how this is effecting shopping, new products, and packaging design.

This is PART 1 of our simplified summary of The Dieline’s 13 Emerging Package Design + Consumer Shopping Trends...

January 30, 2017

C.S.R. is a massive topic. This post will give you a basic introduction to the key elements of CSR, its benefits for companies, and why it is becoming a necessity for corporate survival in the 21st Century.  

At Butterflies & Hurricanes we are not, by any means, experts...

January 21, 2017

This post is an expression of gratitude to the Association of Social Responsibility, for the "CSR breakfast: Sustainable Design", on January 22, 2017.

It is difficult for me to believe that just over two years ago — before I attended The Dieline conference in Paris...

January 6, 2017

A short note on 2016 and our hopes and plans for 2017.

Dear clients, friends & followers,

I would like to thank you all for sticking with us through 2016. It was not just a deadly year for rock stars, but also difficult year for me and B&H.

As many of you know, I "divorced...

November 1, 2016

This open letter, to my colleagues in the industry, who are working on the campaign for A.B., is from september 2016. Consider now, colleagues–before the elections–if the money on your accounts, is worth it

I don’t pretend to be any sort of an expert on politics, but I h...

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