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December 16, 2014

This is what we mean when we say "Let's do things differently!"  Check out these Geometrically designed popsicles with sustainable bamboo sticks.

And when we say "Let's do things differently!" We mean dream big enough and open enough, to make every little thing gorgeous,...

December 15, 2014

Butterflies & Hurricanes, in an effort to promote discussion on new trends in packaging and branding, has added a comments section to our blog.    

Please let us, and most importantly each other, know what you think about the posts. Agreements, disagreements, ideas...

December 14, 2014

Brand stories, the human will, facing complexity, and the future of packaging as the future of retail.  Leland Maschmeyer was one of the presenters at the Dieline Summint, in Paris 2014. What follows is our understanding of the main points of his presentation at the Die...

December 11, 2014

Here is an example how packaging design may change, drastically, with changes in retail.  Original Unverpackt is the first supermarket in Germany without disposable packaging.

In these shops they offer everything in bulk and customers carry away the goods in any containe...

December 11, 2014

Jonathan Ford from Pearlfisher was another one of the presenters at the Dieline Summit in Paris, 2014.  He presented a picture of the future of brand and packaging design that focused on sustainability, problem solving via various forms of smart packaging, brand design...

December 8, 2014

Continuing our series on BIG steps in design and branding, and the rewards being courageous can bring, here is one from close to home: Pilsner Urquell is the world-famous traditional beer from Plzen, Czech Republic.  

For many years Pilsner Urquell kept on top of its bra...

December 3, 2014

Sharyl Sandberg, COO of Facebook, lays it down about gender bias and how women unconsciously limit themselves.

Women, don't leave before you leave, keep your hand up, and lean into the meeting.  

The Dynamic Power of Female Driven companies, Butterflies & Hurricanes sends...

December 2, 2014

See more beautiful concepts, which even we wish were true...

Just Fucking Good Wine

November 28, 2014

Lori Gross and Tessa Westermeyer of Landor, were presenters at the recent Dieline summit in Paris, 2014. What follows is a summary of what we came away with from their presentation, with a few extensions from our further reflection on it:

KFC in Australia, found that to...

November 24, 2014

Alex Center was one of the presenters at the recent Dieline summit in Paris. What follows is a very basic summary of what we came away from his presentation with

He feels we are in a golden age of design.  And design is all about people.  The brand has become the package...

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