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January 19, 2015

Next in our BIG STEPS series on brands that are tossing out the rules, courageously taking risks and going for customer-centricity, here is Nutella’s new design.

   Found on Pinterest, from the Design Diva herself, JoAnn Hines.

They kept the logo as a nod to con...

January 19, 2015

Source: All Tech ConsideredCustomer-Centric Thinking: Differs from the traditional marketing, branding and packaging in that the focus and purpose of the research is different. It asks different questions.The benefits of shifting to a Customer-Centric style of thinking...

January 16, 2015

Customers are more connected and savvy than ever before. They want an honest deal and will turn against brands that lie.  When that happens the company gets blog posts like this one.

CLINIQUE repairwear uplifting cream has packaging that in essence lies to the customer,...

January 11, 2015

Our last post on the Honey Bunny packaging got a lot of attention because it was an example of a trend. This is a preliminary design we proposed for a Prague based company in April last year (2014).

Last year we pitched for a Prague based company and this was our prelimi...

January 8, 2015

The trend towards more natural and old-fashioned design where the packaging shows the individual ingredients.

This design for Honey Bunny, a confectionery company in Kiev, Ukraine, is a good demonstration of the trend towards the natural and old-timey.  It shows the ingr...

January 7, 2015

Three non-design books that altered how we see design, its purpose, and its future. 

Automate This: How Algorithms Came to Rule Our World, by Christopher Steiner, is a fascinating book that is as gripping as a detective story.

  • It tells the story of how computer algori...

January 7, 2015

Even this tiny bit of design adds to the experience of the wine.  What is the significance?

This cork came out of a bottle of Modrý Portugal Barrique, from the Vinařstvi Bauman winery in Moravia.  Being fans of Moravian wine, every time we open a bottle and see this smal...

December 16, 2014

Here we discuss a TEDx Talk by Michael Werner, by looking at Sustainable Design, the Circular Economy (CE) and asking the question: Can sustainability be profitable?

This video Chemical Materials and Sustainable Design (click the title to view) is 11 minutes and 39 secon...

December 16, 2014

We said it before we'll say it again:  This is what we mean by " . . .dream big enough and open enough, to make everything gorgeous, functional, beautiful and be of the highest quality." THE WAVE: A FUNCTIONAL SCULPTURE BY SEBASTIAN ERRAZURIZ (from Design Milk) 

We...

December 16, 2014

We are preparing a number of blog posts on the key points of each speaker. Until then here is a teaser.

Direct link to video: https://www.youtube.com/watch?v=2Eqr0VqfSZQ&list=UUiIs53H0XrFd2-Mkab7PCbw

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