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November 3, 2014

Do we have to be afraid of taking big steps in redesigning our products?

The experience of major players in Western markets show that there is no need to be affraid of making BIG steps, drastic changes, or complete make-overs.

And some more examples of brands we do not kn...

November 3, 2014

Jason Fried has a radical theory of working: that the office isn't a good place to do it. In his talk, he lays out the main problems (call them the M&Ms) and offers three suggestions to make work work.

Find 15 minutes in your busy day schedule and watch this video. It is...

October 20, 2014

The value of hiring true, professional, designers.  

Very interesting presentation ultimately about the value of hiring true, professional, designers. Because when you don't you get amateur, unoriginal, stolen designs, lost time, and broken promises. 

https://medium.com/@...

October 20, 2014

We will be able to tell you more soon.

It is coming and we are excited to go very soon to meet the biggest brains and most experienced packaging brains in Paris and challenge them with our contribution. We will keep you posted with the latest news about where the heck th...

October 20, 2014

Chupa Chups logo was designed by artist Salvador Dali

Did you know that the Chupa Chups logo was designed by artist Salvador Dali? That means every time you buy one of these nostalgic treats, you are buying a miniature print from the infamous surrealist himself.  (thedie...

October 17, 2014

Eye-Tracking Heatmaps Reveal Where People Really Look 

Although we believe in the power of brands and power of packaging design, we are down to earth enough to know that price matters. However it is important to note, that even though the consumer may look at price the m...

October 16, 2014

We love the simplicity. We hope it will sell and Trident will challenge the big W.

Are you also so tired of the high PH in your mouth? Or packs of condoms that look  like they were designed using the old concept of Magnum and its Senses? Wrigley - Wake up!

Check out the w...

October 15, 2014

Finally, after months of trying to squeeze some time between everyday projects, our video is finished, our new Blog is live and you can expect a lot of new information in our News Letter!

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